At Sentient Flow, I was hired as the founding designer—first for Evolve AI, a no-code tool for building AI characters, then for Aver, a DeFAI trading platform. As the team grew from 2 to 15, I worked closely with engineers across both products.
At Sentient Flow, I was hired as the founding designer—first for Evolve AI, a no-code tool for building AI characters, then for Aver, a DeFAI trading platform. As the team grew from 2 to 15, I worked closely with engineers across both products.
At Sentient Flow, I was hired as the founding designer—first for Evolve AI, a no-code tool for building AI characters, then for Aver, a DeFAI trading platform. As the team grew from 2 to 15, I worked closely with engineers across both products.
And prior to this, I worked on client projects for civictech and nonprofit, as well as a personal project. I was involved in all phases of work including user research, wireframes, prototyping, and visual design.
And prior to this, I worked on client projects for civictech and nonprofit, as well as a personal project. I was involved in all phases of work including user research, wireframes, prototyping, and visual design.
And prior to this, I worked on client projects for civictech and nonprofit, as well as a personal project. I was involved in all phases of work including user research, wireframes, prototyping, and visual design.
“You’re not trying to convince people. You’re trying to help them.”
- Mark Cuban
“You’re not trying to convince people. You’re trying to help them.”
- Mark Cuban
“You’re not trying to convince people. You’re trying to help them.”
- Mark Cuban
I’ve chosen to quote a renowned entrepreneur — though this may seem slightly tangential —because I believe it's essential to appreciate the integrity of products that people eagerly embrace and are willing to invest in without hesitation.
Designing an experience without purpose is like handing a college student an 800-page textbook — without relevant workshops, labs, teaching assistants, or the social clubs – and expecting them to ace the exam. A few lucky students may breeze through the textbook, but for most, a poorly architected program leads to frustration with support materials, uncertainty of investment, and a lack of trust in a system that was designed to benefit them.
In my approach, I aim to structure essential interactions and information in the most intuitive — and often simplest — form I can imagine. People naturally adopt what aligns with their needs and values. Through user studies, competitor analysis, value proposition exercises, and continuous iteration, I focus on making insight-driven design decisions that enable users to effortlessly understand and gain value from a product.
Thank you for reading my little rant. I hope you enjoy exploring my portfolio. :)
I’ve chosen to quote a renowned entrepreneur — though this may seem slightly tangential —because I believe it's essential to appreciate the integrity of products that people eagerly embrace and are willing to invest in without hesitation.
Designing an experience without purpose is like handing a college student an 800-page textbook — without relevant workshops, labs, teaching assistants, or the social clubs – and expecting them to ace the exam. A few lucky students may breeze through the textbook, but for most, a poorly architected program leads to frustration with support materials, uncertainty of investment, and a lack of trust in a system that was designed to benefit them.
In my approach, I aim to structure essential interactions and information in the most intuitive — and often simplest — form I can imagine. People naturally adopt what aligns with their needs and values. Through user studies, competitor analysis, value proposition exercises, and continuous iteration, I focus on making insight-driven design decisions that enable users to effortlessly understand and gain value from a product.
Thank you for reading my little rant. I hope you enjoy exploring my portfolio. :)
I’ve chosen to quote a renowned entrepreneur — though this may seem slightly tangential —because I believe it's essential to appreciate the integrity of products that people eagerly embrace and are willing to invest in without hesitation.
Designing an experience without purpose is like handing a college student an 800-page textbook — without relevant workshops, labs, teaching assistants, or the social clubs – and expecting them to ace the exam. A few lucky students may breeze through the textbook, but for most, a poorly architected program leads to frustration with support materials, uncertainty of investment, and a lack of trust in a system that was designed to benefit them.
In my approach, I aim to structure essential interactions and information in the most intuitive — and often simplest — form I can imagine. People naturally adopt what aligns with their needs and values. Through user studies, competitor analysis, value proposition exercises, and continuous iteration, I focus on making insight-driven design decisions that enable users to effortlessly understand and gain value from a product.
Thank you for reading my little rant. I hope you enjoy exploring my portfolio. :)
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© Graem Krietzman 2025